Welcome to my portfolio!

Hi, I’m Kaitlyn Piston. I’m a recent Marketing graduate from the University of Mary Washington with five years of experience in social media management, content creation, and visual storytelling in the sports world.

When injuries in college took competing off the table, I knew I couldn’t just sit in the stands. I picked up a camera and found a new way to stay in the game — capturing the moments, energy, and stories that make sports so powerful.

I specialize in creating content that connects — from behind-the-scenes storytelling to game-day highlights — across platforms like Instagram, TikTok, Facebook, X, and Threads. My work blends strategic social media planning with hands-on photography and content creation.

I've led content and social strategy for organizations like the Myrtle Beach Pelicans and the Appalachian League, growing accounts, launching new platforms, and collaborating on brand campaigns. I also worked closely with NCAA teams at UMW, managing accounts, producing quick-turn game content, and supporting multi-channel campaigns.

I’m driven by creativity, community, and the power of telling great stories through content. I'm always looking to grow, collaborate, and help bring a team’s vision to life — one post, one photo, one story at a time.